AOP - Association of online publishers

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Member News

Sublime Skinz announces a year of record growth with increasing demand for skin-based advertising

Sublime Skinz announces a year of record growth with increasing demand for skin-based advertising

Member News
Sublime Skinz, a leading global provider of skin-based advertising, today announced record growth for 2016. Since the company’s inception four years ago, Sublime Skinz has grown to 80 employees in four offices and has seen its global revenue multiplied by two globally and by three in UK only, illustrating ever-growing demand for its high impact, non-intrusive ad formats.

SpotX and Vemba Partner to Form Advanced Content Syndication Suite

SpotX and Vemba Partner to Form Advanced Content Syndication Suite

Member News
DENVER – October 12, 2016 – Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.

Adform Now Supports Native Ads Programmatically

Adform Now Supports Native Ads Programmatically

Member News
Ad-tech platform Adform on Wednesday announced the launch of programmatic native ads in its Adform Demand Side Platform (DSP).

Over 40% of video budgets being allocated to formats beyond pre-roll

Over 40% of video budgets being allocated to formats beyond pre-roll

Member News
Collective’s 2016 UK Online Video Advertising Market Report finds that while total market spend is up, less money is being allocated to the traditional pre-roll format

Haymarket Media Group and Dax enter into pioneering automotive data partnership

Haymarket Media Group and Dax enter into pioneering automotive data partnership

Member News
Haymarket Media Group and DAX, the digital audio exchange created by Global, announced a pioneering collaboration to benefit advertisers.

comScore Mobile Audio Measurement Enhancement

comScore Mobile Audio Measurement Enhancement

Member News
In recognition of the ever growing popularity of streaming audio services (e.g. Spotify, Soundcloud, and online radio etc.) the methodology for comScore’s UKOM approved MoMX measurement of duration is being enhanced to reflect users’ frequent multi-tasking behaviour...

Sam Wilson joins SpotX from Brightcove

Sam Wilson joins SpotX from Brightcove

Member News
Sam Wilson joins SpotX from Brightcove. New director to spearhead OTT advertising growth for broadcasters and publishers.

SpotX Adds App Store Data to Aid In-App Video Ad Targeting

SpotX Adds App Store Data to Aid In-App Video Ad Targeting

Member News
The additions to SpotX’s platform will enable advertisers to buy against app store data, like app ratings and download numbers, to help advertisers determine app quality and reputation among consumers – two factors crucial for evaluating premium brand associations.

PubMatic and Proxama Partner on Automated Beacon Marketing

PubMatic and Proxama Partner on Automated Beacon Marketing

Member News
PubMatic, the marketing automation software company for publishers, is pleased to announce its partnership with Proxama PLC (AIM:PROX), the leading mobile proximity commerce company, to exclusively power the automation of ad buying for media buyers and sellers across its portfolio of apps.

Teads Raises €43 Million ($47 Million) in Debt Financing

Teads Raises €43 Million ($47 Million) in Debt Financing

Member News
Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today announced that it has raised €43 Million ($47 Million) of new debt financing, thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI.

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