The Audience Development Group is loosely centred between marketing and editorial. It is focused on acquisition as well as retention and is often woven into editorial via content strategists, helping grow organic, referral and paid traffic, working with sales to grow desired audiences. The Group is made up of a variety of members from Editor in Chiefs to Head of SEO and Social.
Jack Riley, Commercial & Audience Development Director, Huffington Post
Stuart Forrest, Digital Publisher & Product Director, Immediate Media
- Key threats and challenges
- Best practices & strategies
- Key platforms
- Walled Gardens
- Analytics, search & social
To find out more or to join the group contact Isabelle.Kerr@ukaop.org
Not a member? The AOP Audience Development Group is only available to members of AOP. Find out more about membership.
Tue 28th March
Wed 21st June
Tue 26th September
1hurs 16th November