Join AOP and Google as we explore the realms of video; who are the winners and how big of a part does video actually play in terms of revenue and audiences. We’ll also delve into the commercial imperatives such as how video drives ad revenue, what the programmatic opportunity is and the ROI expected.
Thursday 20th October 2016
1-13 St Giles High Street, London, WC2H 8AG
13:30 - 14:00pm
Registration and networking
14:00 - 14:20pm
Video, the opportunity and the context - David McMurtrie, Google
Where is the market at? Who are the players and what are the plays that pay?
14:20 - 14:45pm
YouTube and News Publishers - Ben McOwen Wilson, Google
How has video worked in the news space? What can we learn?
14:45 - 15:10pm
Generating scale and revenue from Video - Jon Kitchen, TheLADBible
TheLADBible has generated a large scale video audience very rapidly. How? What are the creative technical and commercial moves that delivered the results?
15:10 - 15:30pm
15:30 - 15:50pm
An agency view -Joel Livesey, TheTradeDesk
Do buyers really care about Publisher video content? What role does data play? What do buyers need? How can publishers cut through for buyers?
15:50 - 16:25pm
Increasing the Value of Video - Cameran Harman, Facebook
How the increasing consumption of video content and the growth of video advertising is creating new opportunities for publishers and how a strong user experience is essential to monetization and advertiser value.
16:25 - 16:45pm
Panel + Audience Q&A
Where does this lead AOP Members with video? What’s the driving issue the AOP needs to address?
16:45 - 17:00pm
Summary by Robert Curwen, Google
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