The first age of data is over, it’s time for a new era where audience, medium and message are considered as one. Until recently the usage of data in advertising was characterised by the buying and selling of audiences but more sophisticated tools and approaches are evolving.
Date: Wednesday, 7 September 2016
Time: 2pm - 5pm, followed by networking drinks
Address: Courthouse Hotel, 19 - 21 Great Marlborough St, London W1F 7HL
We ask, and answer, the following questions: Who are the players, how is the market constructed? Where’s the value? What’s working and what isn’t? Where is real time at? How does creative map to data? What life stage is the market at and what’s next?
The power of premium publisher data
We’ll discuss data tools that allow AOP members to build competitive advantage. How can data co-operation between AOP members drive incremental revenue?
An integrated agency perspective
If data delivers insights into who a person is and what moves them, how does this affect the creative approach? If, as Google say, 70% of a campaigns effectiveness comes from the creative work, what is the ROI payback?
AOP members merge data to drive effectiveness
Two AOP members have merged data and have used real time micro adaptation of creative to deliver radically improved effectiveness. No more needs to be said, you need to see this.
Panel: Entering the new age
If there is a new frontier for data, how do we get there more rapidly? What are the practices and initiatives that will deliver an advantage to AOP Members. The Panel will tell!
With AOP Publishers sharing and merging data to deliver more powerful ad solutions this new age creates new scope for creative solutions teams and for publishers wanting to build stronger relationships with advertisers.
Publisher members - FREE
Associate members - £95
Non Members - £325
More details to follow.
Queries to firstname.lastname@example.org
Managing Director, Visual DNA
After graduating with a degree in Geography focused on the relationship between economics, behaviour and geography, Jim started his career as a direct marketer building major UK databases throughout the 1990’s. He is now currently Managing Director at VisualDNA.
Previously, he led data focused businesses in his career as Head of Experian’s $1bn UK and global marketing services business. Prior to that he worked as Managing Director of Credit Expert, and was CEO of the MyPoints European business in the dotcom boom and bust!
Paul has over nine years experience in the Media industry, specifically working with digital Media Owners and Publishers. After beginning his working life in the financial industry at Deloitte & Touche, Paul's media career started at Mediacom as a TV buyer. He then went onto cofound Cost-Per-Engagement (CPE) network - Silence Media, where he spent four years. From here Paul moved on to be the Publishing Director at Blinkx Media before joining VisualDNA in November 2014. Paul graduated from Greenwich University, achieving a First-class honours in Creative Industries.
Head of DAX, Digital and Mobile
Ryan Rummery has over ten years of media experience, specialising in Digital Sales and Trading. Having previously worked at both The Financial Times and Telegraph Media Group, he is currently Head of DAX, Digital and Mobile Sales, at Global.
CEO Tech & Distribution, Scoota
Steve’s career has seen him head up media tech businesses for the last six years. He has headed up the European operations for Scoota since September 2015 - Scoota is a creative technology company that helps brands and agencies to deliver brilliantly creative campaigns. Prior to this, he was CEO Technology and Distribution for Rockabox, the programmatic platform dedicated to brand advertising and prior to that, the UK MD for AOL Networks.