Ad Blocking Workshop INVITATION ONLY - 16th February
The ad blocking workshop is exclusively for members and by invite only. The objective is to create a clear action plan for the AOP Ad Blocking Campaign by bringing together our most expert members to create a collective and fully informed plan.
See all Ad Blocking events
- A short introduction setting out the challenge / opportunity
- A structured discussion around the key levers we can use to face the challenge / opportunity. Key members will speak on each lever (see below) to initiate the debate.
The levers include:
- LEAN or light creative
- Why does this matter? How do we ensure standards are obligatory?
- The Ad Block companies
- Is a relationship possible? How could it be beneficial?
- User interaction
- What is working? How can we create progress?
As a publisher member you are entitled to a place at the workshop, if you or a colleague would like to apply for an invitation please contact Clare@no-4.co.uk