AOP - Association of online publishers

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Ad Blocking Workshop INVITATION ONLY - 16th February

Events

The ad blocking workshop is exclusively for members and by invite only. The objective is to create a clear action plan for the AOP Ad Blocking Campaign by bringing together our most expert members to create a collective and fully informed plan.

 

See all Ad Blocking events

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Agenda

 

  • A short introduction setting out the challenge / opportunity
  • A structured discussion around the key levers we can use to face the challenge / opportunity. Key members will speak on each lever (see below) to initiate the debate.

 

The levers include:

 

  • LEAN or light creative
  • Why does this matter? How do we ensure standards are obligatory?
  • The Ad Block companies
  • Is a relationship possible? How could it be beneficial?
  • User interaction
  • What is working? How can we create progress?

As a publisher member you are entitled to a place at the workshop, if you or a colleague would like to apply for an invitation please contact Clare@no-4.co.uk

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