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Where European publishers struggle with video

Digital Landscape Report

For publishers creating more video content than ever before, the choices before them can be paralyzing. Publishers have no shortage of headaches: figuring out the dizzying array of platforms, determining how long the content should be, and making do with a lack of unified measurement.

 

While some have managed to scale digital video easily enough, wringing ad dollars out of those views poses more challenges.

 

Where European publishers struggle with video

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