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UK News Brands Sign on to Yahoo International Feeds

Digital Landscape Report

As digital increasingly encroaches on the UK newspaper business, newspapers are getting creative. Several of the biggest legacy print publishers will now see their content distributed via Yahoo’s newsfeeds for users in the Canada, India, Singapore the UK and the US.

 

The deal, announced on Monday, will add content from The Telegraph, The Guardian, The Independent, the London Evening Standard and Hearst UK to Yahoo’s news, sports, finance and lifestyle coverage. In addition to more eyeballs, the initiative will provide these publishers a new revenue stream, Yahoo said—with content monetized via a revenue-sharing model using its native advertising marketplace, Yahoo Gemini.

 

UK News brands sign on to Yahoo international feeds

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