AOP - Association of online publishers

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UK Digital Ad Spend to grow 10% in 2017

Digital Landscape Report

Digital ad spend in the UK is predicted to increase by 10% this year to £10.6bn and account for 57.6% of total media ad spending. Furthermore eMarketer also predict that by 2020 digital ad spend will increase a further 24% (on 2017’s base) to £13.1bn and account for 62.9% of total media ad spend.

 

Key digital ad spending trends

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