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IPA Bellwether reports rising marketing budgets

Digital Landscape Report

Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online adspend, according to the latest IPA Bellwether report. The latest Bellwether reports an extension of a record run of marketing budgets’ growth to four-and-a-half years.

 

A net balance of 11.8% of companies said marketing budgets would increase during the first quarter of 2017, down from 12.9% for the final quarter of 2016. The outlook for 2017/18 budgets remain positive among marketers too, the report suggests, with a net balance of 26.1% of companies signalling growth for the coming year.

 

IPA Bellwether reports rising marketing budgets despite gloomy outlook

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