AOP - Association of online publishers

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How can publishers capitalise on the video ad boom?

Digital Landscape Report

Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers. Video ad-spend was the only digital advertising segment to have consistently grown over the past year, according to some estimates, driven by an ever-increasing audience and the recognition that the return on investment for video advertising is relatively high.

 

How can publishers capitalise on the video ad boom?

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