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Digital video viewing more common than smartphone use in UK

Digital Landscape Report

Digital video viewing is one of the most common digital activities in the UK. eMarketer estimates 43.2 million people in the country will watch digital video content via any device at least once per month in 2017. Of the digital behaviors tracked by eMarketer, only internet use in general will exceed video viewership. This year, an estimated 65.1% of the UK population will be digital video viewers, compared with 64.3% who will be smartphone users.

 

Digital video viewing more common than smartphone use in UK

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