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Data from ad campaigns has, in some ways, never been so important.

Digital Landscape Report

Data has become the way marketers know whether the brand messaging is right, what drives customers to purchase and where they should advertise in the future. Fortunately, advertising data has also never been more available, there are hundreds of ways to divide up reports into segments and countless metrics for us to see how well various segments are performing.

 

So with how important and available ad data is, it is quite puzzling that there is so much fraud in digital advertising and how little is apparently being done about it.

 

5 ways marketers can use analytics to combat ad fraud

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