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Could Blockchain be a cure to advertising’s woes?

Digital Landscape Report

Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use blockchain to solve many of digital advertising’s problems with fraud and transparency. Blockchain, best known so far in the financial space as the technology underpinning bitcoin, is essentially a massive, shared Excel sheet that can have many uses…in advertising a host of different companies can all use it to track ad impressions in digital media.

 

Why digital advertising is experimenting with blockchain

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