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Context boosts ad attention and viewability

Digital Landscape Report

Analysis of ad campaigns placed within premium online platforms such as the Wall Street Journal has revealed a general uplift in attention and viewability rates compared with non-premium platforms. "The analysis results have validated the link between well written, properly researched journalism and the ‘halo effect’ brands experience when their ads are seen alongside it," said Matt McAllester, global editor-in-chief of Newsweek.

 

Context boosts ad attention and viewability

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