AOP - Association of online publishers

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A new kind of collaboration

Digital Landscape Report

Nestlé’s programmatic advertising spend with newspaper group Trinity Mirror rose from below £100,000 ($122,000) in 2015 to £1 million ($1.2 million) in 2016. That’s predominantly due to a new willingness to share its audience data for use across rival publishers.

 

’A new kind of collaboration’: Why Trinity Mirror opened up its first party data to Nestle

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