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David Billings
JESS BURLEY
Paul Davison

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The Future for Media Buying V2

Wed 31-Oct-2018 10:30 - 11:15
Speakers
JESS   BURLEY JESS BURLEYGlobal CEOMSIX AGENCY
Paul   Davison Paul DavisonVP Commercial PartnershipsVice UK Ltd
David   Billings David BillingsHead of ProgrammaticAccenture Interactive

What strategies can publishers pursue to win back agency revenues that had been lost to programmatic?
How is media tech developing to support a contextual sell?
What’s the future for Programmatic Guaranteed and how should publishers be responding?
Will there be a growth of private marketplaces?

Digital Publishing Summit 2018 ModulesFuture Perspectives: Part OneprogrammaticPublishers
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