IAS webinar: Avoid risky content - Protecting your digital investment
Risk means different things to different brands, and while the idea of mitigating risk isn’t new, the challenge is certainly more urgent today than yesterday. Nearly 1 in 10 impressions is surrounded by unsafe or inappropriate content that can damage brand equity, and as a result, brands’ willingness to advertise online. One bad placement can create crisis communication issues and extensively damage relationships with consumers.
Join the IAS webinar on July 24th from 2:00 pm and learn what brand safety means to the industry in 2018, and how to combat the issue.