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IAS webinar: Avoid risky content - Protecting your digital investment

Tue 24-Jul-2018
14:00 - 15:00

Risk means different things to different brands, and while the idea of mitigating risk isn’t new, the challenge is certainly more urgent today than yesterday. Nearly 1 in 10 impressions is surrounded by unsafe or inappropriate content that can damage brand equity, and as a result, brands’ willingness to advertise online. One bad placement can create crisis communication issues and extensively damage relationships with consumers.

 

Join the IAS webinar on July 24th from 2:00 pm and learn what brand safety means to the industry in 2018, and how to combat the issue.

 

Join the webinar here

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